E Franchise

The Challenge

In today's competitive environment retail trade has become more customer centric and product driven. With changing trends in consumer behavior and shopping patterns, Organized retail chains are in need for multi channel marketing approach for enhanced shopping experience and increase sales.

Changing Trends:

A recent research by IAMAI (Internet & Mobile Association of India) shows the growing use of the Internet as the primary tool for consumer product research and its subsequent impact on offline sales.

The research shows the changing trends in shopping and buying patterns. Shoppers would like to find information about products, prices, availability and offers to make a purchase decision which usually happens online, but prefer to purchase offline.

Retailers websites however do not always provide the complete product information to shoppers that can influence their purchase decision and hence have risk of losing prospects.

The Need:

Retailers need to provide comprehensive product information and enhanced merchandising experience to influence consumers at every phase of their purchase decision cycle.
This helps in transforming Retailers from a commoditized, price-based supplier of products to a customer friendly source of comprehensive product information.

The Solution:

MartJack e Franchise is an innovative multi channel marketing solution for organized retail chains to enable their effective online presence.

MartJack provides Retailers with a complete, integrated set of cost-effective online selling and branding tools that allow you to drive sales, traffic and brand awareness all while still giving consumers the buying choices they desire. As a Multi store retailer, you are in a unique position to send leads to your online and local stores.