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White Paper

Amalgamation of Technology and Marketing: Change and technology go hand in hand. Change is always happened by the intervention of technology. With manifold uses, technology making its own way across the times benefiting mankind. Adopting the technology, people reducing their manual efforts and making their lives go smooth and comfort. When coupled with marketing, technology has intensified the activities of manufacturers and their channel partners and other business sources. As a result, a close proximity has been developed between manufacturers and their targeted customers. This makes manufacturers stretch their presence in the market with their products and services, which will leave the final impact on growth of sales.

Mobile Marketing

Mobile marketing has become the latest buzz today. Almost all social, business, and personal activities have been managed by mobile phone nowadays. The arrival of mobile brought the new revolution of information. Since mobile is a handy thing and be kept in hands or pockets all day long, business firms find new way of marketing that raise the latent buying capacity of customers. Marketing strategies are planned basing around mobile usage. It has erased the distance between manufacturers and consumers, which in turn minimized the marketing efforts of manufacturers and maximized the business opportunities. Consequently, mobile has emerged as an ultimate tool of marketing, of late.

Articles and Press Release

How to Build A Complete Web Store: Do you want to expand your business without incurring a heavy investment? Do you want to increase your customers to your store many times than now without spending a lot of money on advertisements? Web to store is the right answer to these questions.

Martjack - Connecting Retail to Etail: Since now the technology is going ahead of humans, India is never behind others rather one of the winners of the race.The Indian online population is estimated to be more than 50 million by 2008 (IAMAI) and even among them 74 % of this population browse internet for local products and services. As the majority of shoppers feel that the Internet is the perfect place to find niche products and believe that they will find good bargains regardless of what they are looking for. Research shows that 85% of shoppers research products online before making purchase offline.