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Godrej Nature’s Basket

Food, Grocery

Godrej Nature’s Basket is India’s leading retail destination for fine foods. It’s a premium fresh food chain store with about 30 stores across 6 cities in India.

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Customer Requirement

Godrej Nature’s Basket had an existing online presence and wanted to completely redesign their online positioning. They had 3 different online properties viz. a corporate informational site, a food blog and an ecommerce site for online purchases. One other main aim for the project was to integrate these 3 disparate sites into one integrated entity.

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Solution

Godrej Nature’s Basket chose Martjack as its technology partner to create a complete online presence. Some major highlights of the solution were as follows:

  • One single site which incorporates their Ecommerce option, food blog and informational section.
  • Automatic location based stock to help customers exactly know city wise availability.
  • Design incorporating all branding guidelines to complement their offline presence.
  • Gift and product buying guides and selection tools.
  • Store Locator with a map based interface for a better customer experience.
  • Online Health checkup tools to better educate customers.
  • Events section to promote and communicate all their culinary workshops and other events.
  • Recipe section complete with related ingredients ordering option.