What’s inside the handbook?

A little bit of a context

With 20% of the Indians connected over internet and Smartphones, there has not been a more exciting and challenging time in the history of Indian retail. With your consumers wanting seamless, anytime, anywhere experience across digital and offline channels, Omni-channel retailing has become the call of the hour. Through our research and interactions, we have realized that retailers are not fully aware of the potential and opportunities of Omni-channel retailing. Our endeavour is to help bridge this knowledge gap through a handbook on the state of Omni-channel retailing in India. A must read for all Owners, Chief Executives, Department Heads (Marketing, Sales, Technology, Operations) of retail companies.

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