We are always involved in simplifying and expanding the horizons of our multi-channel retailing solution – Martjack. The solution has found industry recognition for being first of its kind and as such is helping businesses of varied sizes to increase sales, marketing and customer reach.

Martjack in simple words is a solution for manufacturers & retailers to leverage Internet-Mobile medium to create “targeted channels” of marketing and sales. It can manage any scale & size to serve the requirements of a manufacturer, retail chain or even a single store owner.

Let’s take the case of Kantilal Shah (name changed) – A Mobile Store Owner in Hyderabad :

Kantilal Shah is in business of Mobile Hardware from a long time but it was just recently that he witnessed a decline in foot-falls. The sales has been on a decline owing to rigid competition faced from unorganized players.

Majority of customers does online research for products before making a purchasing decision and 61 percent of them prefer to do it on retailer website [ source ] . This leaves an immense scope on part of retailers to leverage high spending online audience as majority of them still prefer to buy-it-offline. Product information and Shop reach being the biggest driver of offline destination selection.

Kantilal Shah has been looking at creating an integrated online presence for his store in order to attract online consumers and also to carve a distinct identity for his mobile store.

So How can Martjack Help Small-Time Retailers like Kantilal Shah?

Martjack can create an online store of any size in maximum of just 3 days. The stores entails just a small monthly cost and no-upfront operational expense. There is no requirement of any web developer or hosting service as Martjack is a SAAS offering hosted in the clouds. To top the icing, all the stores come Pre-integrated with unique features like Rich product previews, Web2Store, Payment Integration and Mobile Storefront capabilities.

So Single Shop Owners like Kantilal Shah can create a distinct online store with modest monthly cost and can run it himself  (D-i-Y ) with self-guides available throughout the platform. He can showcase rich product previews with simple drag and drop work. Rich product previews helps online researchers to get Product features, Specifications, Help manuals , Demo-Tour.

This way he can publicize the store to current customers as a way to research their mobile products and to find the real-time availability & pricing of products. The store can attain social virility as it gets recommended for researching purpose. Martjack Powered Online stores enjoys high organic listing in Search Engines like Google for local buying keywords.

Martjack solution can also help him to retain his loyal customer base by offering discount coupons, Gift Vouchers. He can run localized and activity based mobile and internet marketing campaigns to inform the site users of new promotional offers. Store Owners can also integrate their Product Inventory into Martjack (POS/ERP Integration) thus helping in smooth operation of the business.

A Customer perspective:

A Customer is more than willing to surf at Martjack powered stores as he gets to witness a rich product experience which are absent from other online store concepts.

Customers also gets features like Click2Call to clear their doubts regarding any product. He is also presented with option to buy that product online or reserve it for offline purchase along with availability of store location on digital maps and mobile.

The above given solution has also been replicated by Big Retail chains like Next (Client) as Martjack allows creation of separate local store for Franchise/Dealer Network. Retail Chains can even run region based Campaigns/Promotions on dealer Stores.

To know How Martjack can accelerate your business growth , Give us a Visit : http://www.martjack.com Or feel free to write us in below comments.